About Us

Crafting the superior event experience

Activated Events produces exceptional large-scale music festivals throughout The Southwest, with a heavy focus on Country music. 
With over 15 years of expertise, Activated Events has mastered the art of transforming unique outdoor venues into dynamic spaces that resonate with audiences. Signature events such as Coastal Country Jam, Boots In The Park, The Smoke Show, and Fiesta De Taco exemplify our dedication to creativity and quality, enabling us to attract top-tier talent and enthusiastic crowds year after year.
Activated Events employs a comprehensive approach to event production, from talent acquisition and strategic marketing to seamless operations and exceptional concession experiences. This meticulous attention to detail elevates our attendee experience and fosters meaningful engagement opportunities for brands.
In 2025, Activated Events is expanding to 30 event dates across multiple states while introducing new venues and brands to its diverse collection. You’re invited to Activate with us!

Steve T.

President

Adam V.

Director of Operations

Lelani K.

Director of Events

Chris W.

Director of Venue Development 

Nicole R.

Marketing Director

Bonnie M.

Marketing Director

Johnny S.

Production Manager

Heather T.

Creative Director

Alex W.

Director of Brand Partnerships

George H.

Director of Brand Partnerships

Kim B.

Executive Assistant

Lexia T.

Artist Relations

Nancy S.

Food & Beverage Manager

Kelley W.

Accounting Manager

Samantha M.

Logistics

Mackenzie S.

Experience Manager

Matt A.

Data Specialist

Arron B.

IT

Amy C.

Customer Support

Our Brands

Boots In The Park Coastal Country Jam Taco Fest The Smoke Show Fiesta De Taco Freestyle Festival  Festival Libertad Wet Electric